Recently opened Doc Collier Moonshine in Gatlinburg is all about “keeping it local.” The Collier family has long standing roots in Sevier County and the Appalachian region. The family has been involved as mercantilists and enterprising businessmen and women for generations. A large part of their heritage and identity, like many people that hail from the region, is tied in with moonshining. William “Doc” Collier, the namesake for the brand and forefather to the current operators, lived on English Mountain and according the legend made the best moonshine on the Tennessee side of the mountains. Doc’s shine was in such high demand that he was forced to brainstorm a way to distribute his product more efficiently. He needed to have a legitimate front that would provide a space for gathering his disparate clientele. Opening a mercantile provided Doc this much-needed balance. He was able to sell various and sundry wares to the everyday customer, while providing some more robust provisions to those in the know. Doc Collier Moonshine is still following the same family recipe for Doc’s corn and sugar shine, but they moved the mercantile to the “big city” of Gatlinburg. Join us in welcoming Doc Collier Moonshine to the Trail! Doc’s Shine Shop is located at traffic light number three on the parkway in Gatlinburg. As of now they have not had an official launch party, but they are open for business. Keep posted for further updates.
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Payment Types Accepted:
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Event 5:00pm - 7:00pm The Distillery is open 7 Days a Week 10:00am - 11:00pm Monday - Staurday and 11:00am - 7:00pm Sunday