ESTO – 45 destination ideas in 45 minutes
1. Santa Monica, Calif.: I am Santa Monica Hospitality Certification Program and the taxi drivers also go through certification.
2. Louisville, Ky.: Funding mechanism created for tourism product development.
3. Florida: Visit Florida launched new beach finder online program.
4. Ft. Lauderdale, Fla.: Created millennial advisory board to learn how to reach the 98 million millennials in the market.
5. Salt Lake City, Utah: Paired professional photographers and amateur photographers with skiers, sent them out for a week with different image criteria; several photos have been selected for the front cover of magazines. CVB owns a certain number of the images and several images dedicated to the visitor guide.
6. Las Vegas, Nev.: Important to have interaction between local leaders and CVB to make sure tourism has a seat at the table with economic development. Get to the money and share your idea.
7. Las Vegas, Nev.: Created transportation committee to get everyone around the table so everyone understands transportation issues from the visitor’s eyes.
8. Ft Lauderdale, Fla.: Connect the dots between group sales and product development.
9. Ft. Lauderdale, Fla.: Moved Film Commission under the CVB – creating great partnership.
10. Charlotte, N.C.: Moving people around your destination – this is the gateway the visitor sees first. Charlotte did a great job with cleaning up the taxi system, but they did not provide hospitality training.
11. Santa Monica, Calif.: If you don't have the resources to go after sports tourism create a regional alliance that ties the region together then utilize the partnership to go after sports tourism market.
12. Ft. Lauderdale, Fla.: Meet with your city manager on a monthly basis.
13. Ft. Lauderdale, Fla.: There were problems with the beach bathrooms so the CVB held a summit on the beach next to the bathrooms. Result: New bathrooms.
14. Niagara Falls, Nev.: Realize that you are not the expert, identify the program then become the facilitator.
15. Niagara Falls, Nev.: Use Twitter as crowd sourcing and talk to leaders to create change.
16. Michigan: Use a third party research group as a resource to validate the need and create change.
17. Alaska: Invited a peer in the tourism industry to speak to leaders regarding the need for a gateway to the destination – validated the need when they heard it from someone else.
18. Polk County, Fla.: Local students wrote postcards to visitors as part of their reading and writing program
19. Polk County, Fla.: Created smart phone scavenger hunt for group tours.
20. Polk County, Fla.: Created dark sky itineraries for the group market.
21. Polk County, Fla.: Utilized professional photographer to teach bloggers to take professional photos and the CVB was able to use all the photos in their social media.
22. San Francisco, Calif.: wrapped a train to look like a trolley car and turned it into a PR event.
23. Denver, Colo.: Focused on arts and culture and created a mile-high culture pass, arts week built around the film festival which created tourism in a soft season.
24. Ft. Lauderdale, Fla.: Work with local department of aviation to create change.
25. Visit Pittsburg, Ohio: Invited bloggers to come to the area, provided a stipend to the bloggers to travel and tell visitors where they should go in Cleveland.
26. Reddington, Ohio: Created photo contest to get the community to provide photos. Then the arts council showcased the winning photos.
27. Buffalo, N.Y.: Random act of kindness campaign; employed Twitter to send out hashtag and monitor random act of kindness. Forgot your hairbrush then one will be delivered; tweet #tanglefreeexperience in Buffalo. The campaign reflected well on the hospitality of destination.
28. Ft. Lauderdale, Fla.: Created special “Inside Scoop” section in the digital vacation guide – very successful.
29. Ft. Lauderdale, Fla.: Created beach cam program which has become the second most visited web page.
30. Australia: Does a great job with sourcing and photos to feature in organic and paid posts.
31. New Hampshire: Created gorilla marketing stunt giving out coffee packs to promote a new train ride.
32. Montgomery, Ala.: CVB hired vice president of airport development and are currently renovating airport.
33. Montgomery, Ala.: Building a $20 million sports facility which had a bad hotel next door so the CVB worked with public safety and today the hotel is no longer there. Get with the leaders to identify a problem then work together to resolve the issue.
34. Montgomery, Ala.: Montgomery revitalization created a downtown incubator for businesses to fill empty retail space in the downtown area. Businesses can be a part of the incubator to see if the downtown area will work for their business.
35. Visit Santa Barbara, Calif.: City created a mentor group think tank to help industry to develop events unique to the area.
36. Austin, Texas: Researchers utilized little wagon caravans to travel the area with iPads and talk to visitors.
37. Louisville Ky.: Created bourbon trail passport where visitors take photos with the Colonel statue, visit the distilleries then bring the passport back to the visitor center to pick up a t-shirt.
38. Visit North Carolina: Local CVB made foam hats of sharks for the opening of the aquarium. Gave them out to all elected officials attending which of course would not wear the hats. CVB took the picture with the elected officials holding the hats in front of them and all the hats said, Visit North Carolina – great photo op!
39. Franklin, Tenn.: Franklin CVB created Franklin150, a Civil War sesquicentennial committee, to bring everyone together to create one message for the sesquicentennial. Created a website and calendar of events and printed 102 banners which feature 12 people important to the Battle of Franklin and the banners are hung throughout the town.
40. Tennessee Tourism: Created Discover Tennessee Trails and Byways initiative to promote rural tourism; 16 trails covering over 5,000 miles across the state.
41. “Rourism”: Created “Rourism” (rural tourism) program in 4 counties utilizing geocaching program to capture movement.
42. “Ipineraries”: Created “Ipineraries” on Pinterest.
43. Airlift: Joint promotion with all cities and CVBs regarding airlift.
44. Adventure postcards: Created a series of adventure postcards utilizing ideas from local students; front is the tourism idea and on the back is directions to get there.
45. Motorcycle Rides: Developed unique motorcycle rides and created a downloadable brochure.