Tennessee Department of Tourist Development presents September 2010 Rythm & News for industry partners of Tennessee
Articles Industry Trends Calendar Noteworthy Tips
A Message from
Commissioner Susan Whitaker

Dear Tourism Partners,

It’s that time again – the 2010 Governor’s Conference on Tourism takes place September 22nd through the 24th, at the beautiful MeadowView Conference Resort and Convention Center in Kingsport, Northeast Tennessee – America’s First Frontier. I’m really looking forward to seeing many of you there, from Wednesday’s Marketing Super Seminar and the fabulous “Digging, Driving and Dining!” opening night event to the Governor’s Luncheon on Friday. The planning committee has out-done themselves with educational workshops, networking opportunities and special events.

As I learned alongside several of Tennessee’s tourism professionals at last month’s Educational Seminar for Tourism Organizations (ESTO) put on by the US Travel Association, the marketing world has been turned on its head by this little thing called social media. Facebook, youtube, twitter and other user-generated content has changed the game of getting the word out about your business.

It’s no longer what YOU’RE telling the consumer about your destination, attraction or hotel that counts – it’s all about the conversation that other people are having ABOUT your business. The question becomes: how do you influence that conversation? Done right, social media can open up all kinds of opportunities for both big and small businesses to reach their best markets.

I’m really looking forward to seeing many of youThe Governor’s Conference will give you a chance to find out who’s been doing this well and what could work for your own business – and that’s just one example of why you want to be in Kingsport on September 22nd! For more details and information on registration, look for the article in this newsletter and go to tenntourismroundtable.com. You do not want to miss it!

It’s been a very busy summer – just the way I like it. In partnership with the Department of Environment and Conservation, we’ve already held two of five workshops across the state to explore the idea of a statewide sustainable certification program. Once all the workshops have been held, we will begin planning how to develop the industry’s vision of this program. My thanks to all those who have participated so far as well as our gracious host venues.

I have also had the great pleasure of traveling across the state to participate in several of our Civil War Trail dedications. We have been to Clifton, Morristown and Sparta, to name a few, and had wonderful community support at each event. Listening to local citizens tell the stories of their community’s Civil War history is a fascinating yet sobering reminder of what an enormous impact the war had on the home front in Tennessee. We are approaching our 200th Trail marker installation, an incredible milestone for this new program which is certain to bring thousands of visitors to learn about Tennessee’s vast historical significance.

I was also a fortunate participant in the outstanding Educational Tourism Seminar at the University of Memphis that was produced by the Memphis Convention and Visitors Bureau and its philanthropic arm, the Memphis Tourism Foundation headed by Calvin Taylor. Dr. William Umbreit, Director of the Kemmons Wilson School of Hospitality and Resort Management, hosted more than 300 Memphis high school and University of Memphis students in a one-day seminar that introduced them to tourism as an industry and potential career path. Assistant Commissioner Phyllis Qualls-Brooks served as our Department’s liaison in putting this very successful program together. My thanks to everyone involved in making this happen, and special congratulations to you, Calvin, on your vision for the students of Memphis – it continues to be a personal inspiration to me.

I am so blessed to have the privilege of working with so many people across this state who graciously take the time to encourage, challenge and share their creativity and expertise with me. Thank you for all you do to make Tennessee tourism such a dynamic industry. Hope to see you in Kingsport!

Warmest regards,

Susan Whitaker

Featured Articles:

2010 Governor’s Conference on Tourism

Highlighting The Sunny Side of Tourism

The 2010 Governor’s Conference on Tourism is just a short time away, Sept. 22-24 in Kingsport, Tenn. at the Marriott MeadowView Conference Resort and Convention Center. This year’s theme, “The Sunny Side of Tourism,” brings a focus to the lighter side of the tourism industry.

Award-winning speaker Jeanne Robertson will deliver the convention’s keynote address on the funny side of tourism. Jeanne is past president of the National Speakers Association and was the first woman to win NSA's top honor, the Cavett Award. Lori Cogan, senior vice president of The Tombras Group and Sylvia Matiko, co-founder of A Different View, will present the Tourism Marketing Super Seminar, “Creating Experiences that Connect with Millenials,” on Wednesday.

“The 2010 Governor’s Conference on Tourism is a milestone year as we celebrate the many tourism accomplishments under Governor Phil Bredesen’s administration,” said Commissioner Susan Whitaker, Tennessee Department of Tourist Development. “No doubt the tourism partners in Kingsport and Northeast Tennessee, as well as the TTR staff, have laid the ground work for an outstanding conference as we honor the past and prepare for the future.”

On Friday morning Commissioner Whitaker will present the annual State of the Industry address. Following the morning sessions, Governor Bredesen is scheduled to address the Governor’s Luncheon. The Tennessee Tourism EXPO trade-show, the annual Certified Tennessee Tourism Professional College as well as the presentation of numerous awards recognizing industry service and excellence will be part of this year’s conference. In addition, outstanding educational seminars and workshops designed to equip all participants with the latest in tourism trends and marketing strategies will be offered.

We’re going to be pulling out all the stops to showcase the region to our tourism friends from across the state. “We are delighted to be hosting the Governor’s Conference in Northeast Tennessee this year,” said Northeast Tennessee Tourism Association Chief Executive Officer and current Tennessee Tourism Roundtable Chair Claudia Moody.  “We’re going to be pulling out all the stops to showcase the region to our tourism friends from across the state.”

According to the Economic Impact of Travel on Tennessee Counties report provided by U.S. Travel Association, in 2008, tourism generated a $14.4 billion economic impact to the state’s economy. Latest statistics indicated that Tennessee tourism brings more than 50 million visitors to the state.

The Conference registration fee is $275 and includes all educational and general sessions, materials, trade-show admission, and all meals and breaks other than the Thursday night dine-around. The conference is presented in partnership with the Tennessee Tourism Roundtable, a statewide association uniting the various stakeholders involved in the tourism industry.

The conference is open to all tourism industry partners. For information, including the schedule of events and registration details, visit the Tennessee Tourism Roundtable’s website at www.tenntourismroundtable.com or call (615) 734-9380.


Dr. W. Terry Umbreit, Director Kemmons
Wilson School of Hospitality and
Resort Management

Memphis Tourism Foundation Hosts Successful Education Seminar

Approximately 300 high school and college students participated in a one-day seminar focusing on careers in hospitality/travel and tourism. The event was held at the Kemmons Wilson School of Hospitality and Resort Management at the University of Memphis in the Fed Ex Center in the Zone. Students were given valuable information about the variety of careers that exist in the No. 1 non-agricultural industry in the state, with a $14.4 billion economic impact in 2008, according to the U.S. Travel Association. Careers can begin at entry levels and continue to high level positions.

“We were delighted to participate in this Educational Tourism Seminar, ” said Tennessee Tourism Commissioner Susan Whitaker. “We want these students to know the travel and tourism industry is an economic development driver that creates jobs and provides funding for essential services such as education and health care. It’s an industry that has a broad reach and provides great rewards.”

Our school allows our students exposure beyond the classroomOfficials from the Tennessee Department of Education spoke on the importance of Education for tourism professionals. Dr. Connie Smith, assistant commissioner for accountability, teaching and learning, explained the unprecedented Race to the Top program and how school districts and students will benefit from this far-reaching initiative. The program is designed to reward Tennessee for leading the way in comprehensive, coherent, statewide education reform. Ralph Barnett, assistant commissioner for career and technical education, explained the new policy.  “The new high school graduation policy requires students in this year’s 9th and 10th grades to complete a three unit focus of study.  Many students have declared their focus of study in career and technical education (CTE).  Students that completed a CTE three unit focus of study in the 2008-09 school year had a graduation rate of 90.66%.  This rate is considerably higher than those students without the CTE focus."

Dr. Terry Umbreit stressed the importance of the Kemmons Wilson School of Hospitality and Resort Management, and its relevance to the hospitality travel and tourism industry. “Our academic program allows our students exposure beyond the classroom into real life experiences that provide them a broader understanding of the world of work and skills needed to succeed in this industry.”

Kevin Kane set the tone for the day-long event by sharing the importance of the many attractions in Memphis and the tourists who come from throughout the world to visit Memphis. Dr. Steve Morse, professor of University of Tennessee and director of the Tourism Institute, presented research on the economic impact of tourism in Memphis. "Tourism generates $3.03 billion in annual economic activity in Memphis and Shelby County, and produces more than $232,000 in local tax revenue each day to pay for local education, health care and other essential services for residents of this area,” Morsesaid.

Other presenters and program participants included Kevin Kern of Elvis Presley Enterprises; Dr. Eric Brey, University of Memphis; Ms. Willie Slate; Dr. Carol Peterson; and Ms. Taura Turner of Memphis Public Schools; Ms. Marty Marbry,Tennessee Department of Tourist Development and Ms. Deanne Parker, Memphis Tourism Foundation.

The event was sponsored by the Memphis Tourism Foundation, the philanthropic arm of the Memphis Convention Visitors Bureau, the University of Memphis Kemmons 

Alex Haley Interpretive Center Dedication

Dignitaries Cut the Ribbon at the Official
Interpretive Center Dedication

Actor Ben Vereen, who portrayed Chicken George in the television mini-series “ROOTS,” and Commissioner Jim Fyke of the Tennessee Department of Environment and Conservation were among the dignitaries and supporters of the Alex Haley Interpretive Center dedication and ribbon cutting ceremony.  

The official dedication and ribbon cutting ceremony was held in August.  The 6500-square-foot interpretive center, owned by the Tennessee Historical Commission, features interactive exhibits, interpretive education, artifacts from Haley’s life and mementos from his career. The facility is located behind the Alex Haley House Museum, boyhood home and final resting place of Alex Haley located 45 miles north of Memphis. The grand opening activities were followed by a celebration of Haley’s 89th birthday.

Alex Haley Interpretive Center

Also in attendance were Haley’s immediate family members: his chief researcher, George Sims; staff members from the Tennessee Historical Commission; state and local officials and citizens of the community.

Members from the U.S. Coast Guard presented the colors at Friday’s event. Saturday’s activities included a street festival with vendors, musical performers and games for kids, in addition to main stage performances featuring local talent.

U-Haul Showcases Gray Fossil Site

Officials from U-Haul, the Gray Fossil Site at East
Tennessee State University, Tourism and Elected
Officials at the unveiling of the Red Panda on
U-Haul Trucks

U-Haul has officially unveiled the red panda on 1,900 new 10-foot and 14-foot moving vans promoting the Gray Fossil Site as part of its “Venture Across America” campaign. This newest SuperGraphic recognizes the East Tennessee State University/General Shale Brick Natural History Museum and Visitor Center at the Gray Fossil Site, which is home to the world’s most complete red panda (Pristinailurus bristoli) fossil. Scientists have uncovered more than 10,000 specimens at the Gray Fossil Site, including rhinos, elephants, alligators and camels, all preserved in an ancient sinkhole created by an underground cave that collapsed more than 5 million years ago.

Known for being the largest Miocene fossil site in Appalachia, the site is home to the greatest number of tapir fossils found in the world. “It is such an honor to be chosen as the site representing the state of Tennessee for the U-Haul SuperGraphic Campaign,” said museum director Jeanne Zavada. “I believe this promotion will solidify the Gray Fossil Site’s place as a treasured natural resource, not just in Tennessee, but across the nation.”  The unveiling coincides with the museum’s third anniversary celebration.

“ETSU paleontologists and museum staff worked closely with U-Haul on the scientific details of the design of the SuperGraphic. One of the most exciting aspects of being a paleontologist is creating visual images of the past based on scientific data,” explained Dr. Blaine Schubert, director of the Don Sundquist Center of Excellence in Paleontology at ETSU.  “In this case, we worked with highly talented artists to create a U-Haul SuperGraphic that will educate the country about one of the most extraordinary fossil sites in the world.”  

“We are thrilled to partner with the ETSU and General Shale Brick Natural History Museum and Visitor Center at the Gray Fossil Site to honor and commemorate the museum during its official three-year anniversary celebration,” stated Clay McQuade, president, U-Haul Company of Knoxville. “Now, people all over North America will have the privilege of seeing and learning more about this newly discovered, ancient red panda, along with the many other creatures unearthed at the Gray Fossil Site. These ancient red pandas now have been given new life and will be seen by many as they travel across North America on the sides of 1,900 U-Haul moving vans.”

U-Haul has been decorating its moving trucks with images featuring distinctive features of every U.S. state and Canadian province since 1988, with the launch of the “America’s Moving Adventure” and “Canada’s Moving Adventure” U-Haul SuperGraphics campaigns. The newest SuperGraphics are part of the “Venture Across America” campaign that highlights little-known facts about North America. They can be viewed online at uhaul.com/supergraphics.

The ETSU and General Shale Brick Natural History Museum is located 1.8 miles from the I-26 Gray Exit 13.  For information on the museum, call toll-free (866) 202-6223 or visit www.grayfossilmuseum.com.

Discover Tennessee Trails & Byways

Three More Trails to be Launched!

Walking Tall, Pie in the Sky, and The Jack Trail are soon to be the next three trails launched through the Discover Tennessee Trails & Byways program. East of Memphis, the Walking Tall trail will take travelers to Civil War sites, prehistoric wonders, the historic Casey Jones Village, the home and museum of legendary lawman Sheriff Buford Pusser, and the quaint towns and local festivals that line the trail. The Pie in the Sky trail starts at Chattanooga's Tennessee Aquarium, and leads to iconic tourist attractions like Ruby Falls and Rock City Gardens. This winding drive through the Appalachian foothills offers endless opportunities for hiking, rafting, biking, canoeing and appreciating the natural landscape of the area. The Jack Trail strings together Tennessee's royal jewels - Tennessee Walking Horses, historic treasures and spirits. This trail guides you to two distilleries, Jack Daniels and George Dickel,  as well as Civil War battlefields, historic homes and a working pioneer village.

The Discover Tennessee Trails & Byways includes 16 self-guided driving trails through the state that incorporates all 95 counties and Tennessee's five National Scenic Byways. Four trails have previously been launched including Old Tennessee, Sunny Side, Nashville's Trace and White Lightning. For more information visit www.tntrailsandbyways.com.

Civil War Spotlight

Civil War Trail Sites Dedications 

Civil War Trail markers were dedicated at two separate locations in Clifton during August. These markers are part of Tennessee’s official Civil War Trail, now featuring more than 175 sites throughout the state.

The dedication ceremonies were held at the First Presbyterian Church on Main Street.  This beautiful, restored church was used by confederate and union troops at different times during the Civil War. After the dedication at the church site, guests visited Forrest’s Crossing site at the intersection of Main and Water streets, followed by a reenactment demonstration as part of the second dedication. The resounding ‘boom’ of a cannon or rifle fire from Freeman’s Battery Artillery Camp and Infantry Re enactors were part of the day’s activities.Visiting dignitaries included Tennessee Department of Tourist Development Commissioner Susan Whitaker, Deputy Speaker of the Tennessee House of Representatives, Steve McDaniel, State Representative Dr. Joey Hensley, Dr. Michael Bradley, of the Tennessee Sesquicentennial Commission and Dana Deem, former city manager.  County executives, local mayors, city managers, commissioners and others were also in attendance.

Congressman Lincoln Davis at Marker Dedication
in Sparta

Dedication ceremonies were also recently held in Morristown, Sparta, Adamsville and Lafayette.  The next scheduled dedication will be in Elkton on Oct. 1.

The Civil War Trails is a multi-state program that identifies, interprets and creates driving tours of both the great campaigns and the lesser-known Civil War sites. Tennessee joins Virginia, North Carolina, Maryland, and West Virginia in this important initiative, which has been identified by the National Trust for Historic Preservation as one of the most successful and sustainable heritage tourism programs in the nation. For more information about the Civil War Trails and Sesquicentennial Commission, go to tncivilwar150.com.


The Official Tennessee Civil War Sesquicentennial License Plate Coming Soon

In an effort to promote and preserve Tennessee’s rich Civil War history and the battlefields on which it was established, the Tennessee Civil War Preservation Association is sponsoring the Tennessee Civil War Sesquicentennial License Plate.  Proceeds from the sale of the plates will return to local communities and assist in funding the Civil War Trails program and help to preserve battlefield land in Tennessee.  To sign up for your official plate, go to www.tcwpa.org/license-plate.

Chapel at Historic Rugby

2010 East TN Preservation Conference

Historians and other enthusiasts will convene in Historic Rugby to attend the 2010 East Tennessee Preservation Conference, on October 8,9 at the Historic Rugby Visitor Center and the Rebecca Johnson Theatre. This year's theme, "Preserve It and They Will Come"  will highlight the power of heritage tourism for East Tennessee.   The conference sessions will begin on Friday, October 8 with Tennessee Tourism Commissioner Susan Whitaker and continue through Saturday afternoon. 

Sessions will cover topics ranging from sustainable tourism to cemetery conservation. Assistant Commissioner of Marketing, Jennifer Spence will also conduct a session on the department’s Discover Tennessee Trails and Byways program.  In collaboration with other state agencies and tourism partners, the department has developed 16 self-guided driving trails that point out area history, historic sites, retail shops, restaurants, lodging and attractions in Tennessee's 95 counties.  Spence will explain the program and demonstrate how this convenient route to both visitors and residents can enhance preservation efforts.

For more information please call Knox Heritage at 865-523-8008 or visit www.knoxheritage.org

Sustainable Tourism Workshop

Commissioner Whitaker with Dobbins
Callahan, SkyeCon/ Tennessee Green
Hospitality Certifier at the Green
Certification Workshop

As part of Tennessee’s ongoing Sustainable Tourism initiative, a green certification workshop will be held from 8:30 a.m.-12:30 p.m. Sept. 14 in Jackson at Casey Jones Village. Sponsored by the Tennessee Department of Tourist Development and Tennessee Department of Environment and Conservation, this workshop, one of five scheduled throughout the state this year, will facilitate discussions and solicit partner input regarding the development of a state green certification program for the tour and travel industry. In addition, the events will provide continued sustainable tourism resources, case studies, best practices and access to leading experts.

The workshop will feature two Tennessee hotel general managers who have received Green Certification from the Tennessee Green and Chattanooga Green Lodging programs.  They are Tom Cupo, The Chattanoogan and Dennis Barber, Downtown Courtyard in Nashville.  Furthermore Tennessee’s Ruby Falls is the only attraction in the United States to receive Green Globe certification.  Case studies on these properties offer the tour and travel industry an opportunity to learn first hand what green certification can do for your business.

This initiative will encourage the state's tour and travel industry to become leaders in the implementation of energy, water and waste conservation, pollution prevention and sustainable business practices. The overall goal of the program is to establish a regional model for certification by working with EPA and the green hospitality guidelines they have established.  

Tennessee has a nationally recognized, award-winning green certification program to utilize as a model through Chattanooga Green Lodging created by The Chattanooga Hospitality Association and adopted by the Tennessee Hospitality Association. The departments will work with industry partners, THA and Chattanooga Green to provide the latest green certification information to the industry as well as facilitating an interactive open discussion.

The dates for the other workshops are Oct. 13 in Knoxville and Nov. 30 in Memphis. In August, the Hutton Hotel was the site of a workshop.

To attend a workshop and be part of this important discussion on green certification for Tennessee’s tour and travel industry, RSVP today to Patricia Gray at patricia.gray@tn.gov or (615) 741-9004. Visit tnsustainabletourism.com for additional information.

Facts & Trends

Promote Your Travel Deals through Tennessee Travel Tuesdays! 

Tennessee Travel Tuesdays, otherwise known as the T3 campaign, is for partners to promote limited time travel specials and deals throughout the state. Partners are able to go directly to the industry section on the tnvacation.com website and enter their promotions for visitors to see the most up-to-date deals in Tennessee. Each Tuesday these deals will be promoted through a T3 email - to those who have opted in to receive deal emails, Facebook, Twitter, and the T3 homepage on the website. The T3 homepage will be a listing of each deal and from this page, a visitor can click on the deal for more information including how to redeem the offer.

T3 is the easy way to find the latest travel specials and deals in Tennessee! To get a sneak peak of the site, visit www.tnvacation.com/t3. Note: This is a Beta version with a sample travel deal, the fully functioning site will be launching this fall.

New Marketing Trend "Co-opertition"

The August issue of Southeast Tourism Society's online newsletter, Travel Tourism & Talk showcased a growing trend in the hospitality industry called "co-opertition."   The story defines "co-opertition" as melding competition with cooperation to pursue group business that companies couldn't get on their own.

Numerous formal and informal partnerships exist in the Atlanta area where hotels are combining rooms, meeting space and restaurants into packages.  Then destination marketing organizations pitch these packages to meeting planners who schedule a year or two in advance with convention centers in smaller cities. 


The strategy of "co-opertition" is no stranger to attractions in Tennessee.  In Chattanooga, Rock City, Ruby Falls and Incline Railway often market the mountain as Lookout Mountain Attractions.      

These individual attractions understand the opportunities that exist by marketing and selling the entire Lookout Mountain experience to the vacation planner.  Each attraction contributes a portion of their marketing dollars to cooperatively promote the mountain as a destination.  This is not only a benefit to their budgets, but gives the visitor the one ticket price to enjoy all three famous attractions. Whether in the form of a special web site, billboards, combo tickets or vacation packages,"co-opertition" is a trend that has advantages for some of Tennessee's oldest attractions.

New TN.Gov Improves Access To Government Services     

The state of Tennessee recently completed the successful launch of a new design for TN.gov that makes it easier to find government information and services. The interactive website delivers custom content based on a user’s interest, click behavior and geographic location, and the engaging new design decreases the amount of time visitors spend locating information about programs and services.

The TN.gov home page features quick and easy access to the most popular features and topics as determined by data gathered from past users. The site also features an enhanced search function that offers suggestions and potential matches as a visitor types into the search box. Clicking on topics provides visitors with suggestions on related topics to make finding information easier and more intuitive.

State Capitol Building

TN.gov uses the latest technologies to make it easy for visitors to connect with state government and to provide information relevant to a visitor’s location including up-to-date local news and interactive mapping to help visitors find points of interest like schools, libraries, and state parks and historic sites.

A new public participation feature will help increase government transparency by creating a single location for public participation opportunities.

TN.gov supports an average of 1.6 million unique users per month and offers hundreds of user-friendly digital government services that help constituents interact more effectively with the state.

Welcome Center

Ralph Smith

Welcome Center Employee of the Month

Our August Welcome Center Employee of the Month, Ralph Smith, is the manager of the I-24 Montgomery County (Clarksville) Welcome Center and has been with the Department of Tourist Development since 1998.  

Ralph is a very deserving Employee of the Month, even though he would probably not agree.  "He is a very hard worker and does whatever it takes to make the Center run," said Janice Rich, Welcome Centers Regional Manager for Middle Tennessee.  "He fills in at the counter as needed and with his Center being short handed, he has worked maintenance shifts for a long time.  He never asks a member of his staff to do anything he would not do himself, "Rich said.  

No matter what the challenge, Ralph always says with a smile on his face, "Everything's going to be alright," she added.  

“I don’t know quite the words to say.  We all are honored any time someone else sees our efforts. When something like this unexpected  recognition takes place, it makes you feel like it is genuine,” said Smith.  “I just come in the do the best I can.”

New Employee

Lee Southard has joined the department as the new Welcome Centers West Tennessee Regional Manager.  He joined the staff in August.  Lee comes from the hospitality industry  in Jackson, Tenn.    He earned his bachelor of science degree from the University of Memphis.

Industry Applause

Old Country Store Ice Cream Parlor, Jackson

Industry Applause is designed to highlight and recognize the achievements of our industry partners.

USA Today Names Old Country Store Ice Cream Parlor One of Top 50 in America
USA Today named the Old Country Store's Ice Cream Parlor in Casey Jones Village as one of the top 50 in the nation.  Released in the Friday, August 27th, 2010 issue, the publication included the Old Country Store in a listing of the top 50 ice cream parlors in the country with one representing each state and the District of Columbia.  The 1890’s ice cream parlor serves classic old fashioned ice cream treats like those found in the soda fountains and drugstores around the late 19th century American South such as milkshakes, sundaes, sodas, banana splits, malts and root beer floats in addition to individual ice cream scoops on sugar cones and homemade waffle cones. To read the complete article, check out this link to the article: http://www.usatoday.com/travel/destinations/2010-08-26-best-ice-cream_N.htm

Doubletree Hotel is First Certified “Green” Hotel in Murfreesboro
The Tennessee Hospitality Association has awarded the Doubletree Hotel in Murfeesboro its Tennessee Green Hospitality certificate for the hotel’s conservation efforts. The association encourages lodging facilities statewide to become aware of their impact on the environment and take steps to reduce their carbon footprint while increasing their sustainability. Currently there are 17 certified Tennessee Green Hospitality hotels statewide, including two Doubletree Hotels.

To qualify for the certification, hotels must meet rigid guidelines and undergo an audit by an independent environmental consulting company. For certification, hotels must have programs in place for recycling, energy efficiency, water conservation and waste reductions. Conserving energy includes utilizing high efficiency light bulbs, photo sensors and motion detectors. Equipment and computers must be EnergyStar rated. There must be efficient heating and cooling, an optional linen program for guests, a “green events” program, and a plan for continued improvement.

Future of the Nationally Recognized School Now Secure
In a historic decision, the Board of Governors of the Arrowmont School of Arts and Crafts voted to keep the nationally renowned center for contemporary craft education at its current location in Gatlinburg, Tennessee. Arrowmont offered its first craft workshops in 1945. Over the past two years the organization has been considering options for the future following a decision by the owners of the land to sell the property currently occupied by the school.  A special task force was formed to evaluate options and possible new locations for the school. The Gatlinburg community effort to retain Arrowmont was led by Mayor Jerry Hays and City Manager, Cindy Ogle.  

Connected Tennessee Awarded Recovery Act Funding
Connected Tennessee™ Computers 4 Kids program will receive $2.3 million in federal funding in an effort to increase sustainable broadband adoption and provide computers and training to over 60,000 disadvantaged youth across the state. Computers 4 Kids joined 93 other Recovery Act investments in broadband projects announced by Vice President Biden that will create jobs and expand economic opportunities within 37 states. The Computers 4 Kids project intends to focus on economically vulnerable youth in Tennessee by deploying laptops, academic support programs, and workforce training to two different, but especially at-risk populations The project plans to provide younger children in the Boys & Girls Clubs with broadband access in a safe environment via its Club Tech program, supported by software provider Microsoft.  

Country Music Hall of Fame, Nashville

Country Music Hall Of Fame And Museum Features New Elvis Exhibit
“Loving You: Collecting Elvis Presley,” a spotlight exhibit on one of the most beloved and influential cultural figures of the 20th century, will at the Country Music Hall of Fame and Museum. The exhibit, which celebrates Elvis Presley’s 75th birth year, is located within the museum’s permanent exhibition and will run through January 2011. Incorporating documents and artifacts from the museum’s collection, the exhibit examines Presley’s continuing global appeal and the enduring support of his fans more than 30 years after Presley’s death.

As part of the celebration of Elvis Presley’s 75th birthday year, Elvis Presley Enterprises, Inc. held an exciting line up for Elvis Week 2010 during Aug. 10-16 at Graceland in Memphis. The annual, multi-day gathering of friends and fans from around the world draws 30,000 to 40,000 people each year.

Successful Meetings Magazine Releases List Of Pinnacle Winners
Successful Meetings Magazine presented the Chattanooga Area Convention & Visitors Bureau with the 2010 Pinnacle Award. Out of 50,000 meeting planners surveyed, Chattanooga was one of 60 CVBs nationwide to win this award. This prestigious award is the mark of excellence for meeting destinations. The awarded organizations have done an outstanding job servicing their meetings, incentive travel programs, trade shows and conventions during the previous year.  

Nashville Farmers' Market

Nashville Farmers Market Reopens
The Nashville Farmers market held its Grand Reopening in mid August with state and local officials attending.  The  market houses restaurants and various merchants and will continue its tradition of great lunch venues, unique foods and shopping for Tennessee grown, fresh produce and other farm products.  The Market was heavily damaged during the May floods.

New Faces at Knoxville Tourism & Sports Corporation
The Knoxville Tourism and Sports Corporation also announced the addition of two new staff members. Robb Wells joins Knoxville Tourism Sports Corporation (KTSC) as the new Senior Director of Marketing.  Wells is responsible for strategically planning, implementing, and reviewing internal and external marketing and communication programs.  Prior to joining KTSC, Wells served as the Executive Director of Duplin County Tourism (Eastern North Carolina).

Kim Davis joins KTSC as the Communications Manager.  Davis is responsible for managing all publicity or promotional events, and plans and directs public relations and communications strategies. Prior to joining KTSC, Davis served as the Public Relations Coordinator for the Tennessee Valley Fair.

New Director Named to Pickett County Chamber
Will Roberts has been named the Executive Director of the Pickett County Chamber.  Roberts' first day was August 1, 2010.

Quote of the Month

...I travel not to go anywhere, but to go. I travel for travel's sake. The great affair is to move.
- Robert Louis Stevenson

Tennessee, The Stage is Set For You

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