RUTHERFORD COUNTY CONVENTION AND VISITORS BUREAU WINS AWARD FOR MONTHLY E-NEWSLETTER
The Rutherford County Convention and Visitors Bureau won the 2013 All Star Award from Constant Contact for its monthly e-newsletter. Their results ranked among the top 10 percent of Constant Contact's international customer base. Constant Contact bestows the All Star Award to a select group of businesses and nonprofits that are successfully leveraging online marketing tools to engage their customer base and drive success for their organization each year. Constant Contact looked at criteria like level of engagement with email campaigns and events; open, bounce and click-through rates, social sharing features, use of mailing list sign-up tools, use of reporting tools.
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