Find Your Soulmate in Memphis


You don’t just fall in love with Memphis. You tumble madly, deeply for this cradle of all things sacred – the sounds swirling around legendary streets and studios; the tastes tying the Delta harvest with global influences; the stories rolling on the Mississippi River; the people dreaming big enough to lift us, then and now.

Here, you become part of it all. And you leave, love-struck, with a little piece of Memphis in your soul.


Music & Nightlife

Tracing Beale Street is a musical pilgrimage, and a top-to-bottom sensation: neon lights, brass notes, jams streaming from every open door, screaming “Come on in!”

Between sets, it hits you: This is the street that gave B.B. King his name. That fascinated Elvis and Steve Cropper as teens. You’re standing at the source.

Chase these legends at Graceland, Sun Studio, Stax Museum of American Soul Music and Memphis Rock ‘n’ Soul Museum.


Culture & History

One look at the Mississippi and you know it’s mighty. But dive into its backstory – woven of cotton, strands of song and the cords of Civil Rights – to catch its ultimate drift. Find out more about the updated National Civil Rights Museum.


Culinary Delights 

Used to be, you came to Memphis craving barbecue and soul food. Our staples aren’t going anywhere, but we’ve heaped on some accompaniments: Tapped craft beer. Brought in the food trucks. Attracted the culinary avant garde. Now you just come to Memphis ... hungry!


Family Fun

Make your trip to Memphis a family affair and have fun with everyone from your toddler to your grandmother. There’s the Children’s Museum of Memphis and the march of the famous Peabody ducks (both perfect for little ones), picnicking and bison-watching at Shelby Farms Park, and even more animals, including giant pandas, at Memphis Zoo.

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