Find Your Soulmate in Memphis


Make room to be surprised because Memphis is much more than what was. Trace the roots of your favorite songs, then hear who’s making music here today. Grab some barbecue, but meet the other acclaimed chefs and master brewers who keep us buzzing. Do your urban explorer things, then discover neighborhoods and trails outside of Downtown Memphis. Take that selfie back-dropped by the Mississippi River and connect with the river – and with Memphis – in ways you never expected.

Here, you become part of it all. And you leave, love-struck, with a little piece of Memphis in your soul.


Memphis Music

Get energized at the Stax Museum of American Soul Music. Become star-struck rolling through the gates of Graceland. Emerge awed after visiting Sun Studio hanging with the spirit of Elvis, Johnny Cash and Rufus Thomas. Go on stimulated walking Beale Street to the Memphis Rock ‘n’ Soul Museum and Blues Hall of Fame. Memphis music runs deep. Come see how it connects us all and how it lives on today.


Diverse Dining

Used to be, you came to Memphis craving barbecue and soul food. Our staples aren’t going anywhere, but we’ve heaped on some accompaniments: Tapped craft beer. Brought in the food trucks. Attracted the culinary avant garde. Now you just come to Memphis ... hungry!


Family Fun

Make your trip to Memphis a family affair. Challenge your kids to count the animals at the Memphis Zoo. Reward: Ice cream and another glimpse of the giant pandas. Give them permission to act wild at My Big Backyard and the Children’s Museum of Memphis. Skip through the splash pad at Beale Street Landing, waddle with the ducks at the Peabody Hotel and cheer on the future sluggers for the Memphis Redbirds.


The Great Outdoors

Memphis parks, gardens, trails and waterways invite you to experience the outdoors in surprising new ways. After all, Memphis is home to the largest urban park of its kind in the country, and we’ve experienced a recent boom in bike lanes, making it even easier to explore the city. The new Bass Pro Shops at the Pyramid has something for everyone, from serious outdoor enthusiasts to families looking to have fun. Then, there’s the river — you know the one. And the best part? It’s all yours, ready to be explored.


History & Culture

Feel the city’s history come to life and witness a contemporary spin on a storied past. Pace the floor of the original Memphis Cotton Exchange and listen to oral histories. Blend the Dixon Gallery and Gardens, Memphis Brooks Museum of Art and the Metal Museum into your itinerary. Cast a panoramic gaze over Ol’ Man River. Stroll hand-in-hand to the South Main Historic District and honor Dr. Martin Luther King Jr.’s final moments at the National Civil Rights Museum.

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