How To's

Want to help amplify the campaign efforts using your owned channels? We’ve put together some how-to’s and simple guidelines to keep things consistent. Check ‘em out below.

So, what does Made in Tennessee mean anyway?

It’s about capturing the moments, the memories, the people, the places and things that are uniquely, authentically Tennessee.


The Voice of Tennessee Is...
  • Wise
  • Youthful
  • Flavorful
  • Experienced
  • Poetic
  • Philosophic
Videos

Use these Youtube links to embed on your sites or incorporate into tweets and Facebook posts.

Family Vacation
It’s a connection. A reunion. That can only be Made in Tennessee. View on Youtube »
The Beauty
Experience a moment of complete awe that can only be Made in Tennessee. View on Youtube »
The Music
The soundtrack of America... Made in Tennessee. View on Youtube »
The Experiences
The soundtrack of America... Made in Tennessee. View on Youtube »
 

Linking and Tagging

When sharing content about Tennessee and its experiences, tag TN Vacation in content on the relevant social platform listed below:

Examples:

Using the #madeintn hashtag

#madeintn should be used across all social platforms to increase visibility and intrigue, specifically around the family fun, beauty, music and experiences that Tennessee has to offer.


Content best practices
Twitter
  • Tweets shorter than 100 characters get a 17% higher engagement rate
  • Tweets with hashtags get 2X more engagement than those without
  • Tweets that use more than two hashtags show a drop in engagement
  • Photos and video can make content twice as engaging
Facebook
  • Posts with 80 characters or less get 66% higher engagement
  • Posts accompanied by photos generate more engagement
Instagram
  • Photos drive 26% more engagement than videos
  • Hashtags drive engagement and help with discoverability; 1-5 hashtags per post is optimal

Campaign Assets

Here you’ll find everything you need to help promote the campaign. Check back often as this list will continue to grow.


Made in Tennessee Style Guide

We’ve developed a style guide to help ensure consistency in all campaign messaging. You’ll find colors, copy guidance and logo guidelines. Download the Guide »


Made in Tennessee Logo Made in Tennessee Logo

Here you’ll find a package of logos in a variety of formats. Not what you’re looking for? Let us know. Download Now »