This year, Tennessee Sampler is set in a Chicago suburb, convenient to AAA offices and key tour operators. Held at the Westin Lombard Yorktown Center, the event kicks off with a sales/public relations seminar on selling the great state of Tennessee, followed by a get-acquainted reception for partners. After that, Tuesday and Wednesday are filled with sales and PR calls and the final tradeshow/reception event is Thursday night (see schedule for details).
Don't miss this exciting team effort with CVBs, regional tourism associations, hotels and attractions from across the state!
Tennessee Sampler Sponsorship Opportunities
Monday Night Reception:
- Attendees: Tennessee tourism partners; approx. 100
- April 14, 5 p.m - 6:30 p.m
- $2,500
Sponsor receives:
- Event signage (at reception and at tradeshow event)
- Recognition in all Tennessee Sampler communication to partners
- Opportunity to speak briefly at reception
- Booth space (if interested) at tradeshow event
Tuesday Night Dinner - Hospitality Sponsorship:
- Attendees: Tennessee tourism partners; approx 100
- April 15, 7 p.m. - 10 p.m
- $3,000
Sponsor receives:
- Event signage (at dinner and at tradeshow event)
- Recognition in all Tennessee Sampler communication to partners
- Opportunity to speak briefly at dinner
- Booth space (if interested) at tradeshow event
Tennessee Sampler Binder:
- Exclusive FP, 4-color ad on back cover of binder
- Quantity: Minimum of 300
- Distribution: AAA offices, travel agents and tour operators in Chicago area
- $3,000
Sponsor receives:
- Exclusive ad in binder
- Event signage at tradeshow
- Recognition in all Tennessee Sampler communication to partners
- Booth space (if interested) at tradeshow event
Tote Bag Exclusive Sponsor (along w/TDTD):
- Distributed to invited guests at Tennessee Sampler Evening Event
- Quantity: 200+
- $1,500
Sponsor receives:
- Logo on tote bags
- Event signage at tradeshow
- Recognition in all Tennessee Sampler communication to partners
- Booth space (if interested) at tradeshow event
If you would like to sponsor any of these events, please contact:
Jennifer A. Spence
Assistant Commissioner, Marketing
615-741-9025
jennifer.spence@state.tn.us
Return to the Tennnessee Sampler Main Page
Testimonials
"I have had numerous people — AAA employees and members alike — tell me what a wonderful time they had at the March 28th Tennessee Sampler event. I have to whole-heartedly agree with them. On behalf of AAA Auto Club South, thank you for bringing the Sampler to Tampa and sharing with us all the amazing things Tennessee has to offer… I've heard nothing but "WOW'S" from everyone who attended."
—Ronna Clark
AAA Director, Branch Communications
"Thank you for starting my morning out on such an upbeat and interesting note. Thank you for the basket of goodies and y'all stopping by personally."
—Brenda J. Griffin
Duggar Travel Agency
"Tennessee Sampler is a sales blitz, personal sales calls and an upscale client event all in a few days. It allowed Tennessee to have maximum impact with a minimum investment from each partner. It is also an awesome way to network and cross-promote your business with other partners in the state."
—Wayne A. Chandler, CTP
Senior Sales Manager, Gaylord Attraction Sales
"WOW —what an event!! I can tell you from a small community like Johnson City in Northeast Tennessee, the Tennessee Sampler was well worth our investment of time and money. We were so pleased with our results and have already received two letters from the offices I visited."
—Brenda Whitson
Executive Director, Johnson City Convention and Visitors Bureau
"This was a great event which was very well organized by the state and partners - A must for attractions and destinations that want to get their product out there. This was also a great networking opportunity, which has built new relationships with the other partners that participated."
—Helen Nelson
Corporate Sales Manager Holiday Inn Select Downtown, Memphis
"The return of Tennessee Sampler was a definite success! It was a wonderful opportunity for partners throughout the state to join forces and cover a large area in just a few days. We presented a united front that is great for the entire state! The Tampa area definitely was reminded that the stage is set for everyone in Tennessee! Can't wait for Sampler '08!"
—Shirley Davis Conner
Sales Manager,Elvis Presley Enterprise, Inc.
Jamie O'Neal & 2007 Tennessee Sampler Committee