Savor the Sounds of a Tennessee Winter- winter.tnvacation.com
With winter fast approaching, the sights, sounds, warmth and welcome of Southern hospitality come to life in the Tennessee Department of Tourist Development’s newly launched winter microsite.
TDTD’s digital agency Designsensory once again created an engaging site using a vertical parallax design and development process. The site, themed Savor the Sounds of a Tennessee Winter, weaves the state’s strong suits of music, remarkable people, warm and memorable places with holiday lights and cherished traditions. Design elements recall holidays past while offering fresh ideas for new memory-making.
In addition, a portion of the site is dedicated to Music Voyager. Visitors to this section can watch clips of interviews and performances from the international show filmed in Bristol, Knoxville, Chattanooga, Nashville and Memphis. Music Voyager is being shown in 140 countries, 33 languages in more than 170 million homes around the world.
The first of the 2013 “Take me to Tennessee” sweepstakes will roll out just in time for the first day of winter, Dec. 21. The sweepstakes are designed to create excitement and awareness about Tennessee by driving visitors to the site to register and to connect with us through the eNewsletters, deals and social media.
The winter contest will give four lucky winners each a prize package to one of Tennessee’s biggest music festivals – CMA Fest, Riverbend Festival, Bonnaroo and Memphis in May.
With an exciting seasonal contest, immersive imagery and upbeat content, winter.tnvacation.com brings together the best of Tennessee. From skiing in the Smokies to celebrating a blue Christmas while touring Elvis’ Graceland, the state offers locals and tourists alike an unforgettable winter experience.
TACVB Blizzard Jan. 31 -Feb. 1
Don’t miss the 7th annual TACVB Blizzard Jan. 31 and Feb. 1 at the Embassy Suites Hotel and Conference Center in Murfreesboro. The conference will feature topics and speakers designed to educate, motivate and inspire tourism professionals responsible for bringing visitors to Tennessee.
Highlights for the 2013 conference include: Ashley Capps of AC Entertainment (Bonnaroo), Neville Bhada with Tourism Skills Group and Tom Duke of Populace. In addition, Dr. Steve Morse of the University of Tennessee will share ideas for celebrating Tourism Week in your hometown.
TACVB’s affiliate members will also be there to introduce products and services, as well as offering tips for better business outcomes.
Along with our presenting sponsor, MILES, we look forward to seeing you in January.
Stay tuned for registration information. For more information, contact Sheila Leggett, 615/254-1233 or firstname.lastname@example.org.
Special Edition Marketing eNewsletter Scheduled for January 17
In order to allow tourism partners to maximize their participation level with the marketing opportunities provided by the department, TDTD will distribute a special marketing eNewsletter on January 17 that outlines both the print and digital partnerships available. The goal is to increase awareness of the department’s marketing programs, as well as provide instant access to relevant, marketing content.
Here is a quick glimpse at the topics to be covered.
What is an industry profile on tnvacation.com?
How do I implement the tracking codes for the department’s logo, on my site?
What are two simple and cost effective ways to grow business through print avenues?
What are two simple and cost effective ways to grow business through digital avenues?
Creatively, this special edition partner eNewsletter will mirror the monthly consumer co-op eNewsletter, featuring one lead story with four content wells. Watch your email for this important communique from tourism. We look forward to continuing to work with you in 2013!
Travel South International Showcase
Travel South International Showcase post-FAM attendees visit Dolly’s statue in SeviervilleRepresentatives from Tennessee Tourism just attended Travel South’s inaugural International Showcase. The department, along with 13 Tennessee partners, helped Travel South host 80 tour operator delegates from 17 countries on six continents. In addition to the nearly-full books of appointments for each Tennessee supplier attendee, the partners and the department held a private dinner event for 12 of those international operators during the showcase in Atlanta. Immediately after the tradeshow, Tennessee, along with Sevierville, Pigeon Forge, Gatlinburg, Chattanooga, and Nashville, hosted two post-FAM tours for 21 of those operator delegates to see and experience the Great Smoky Mountains region, Chattanooga, Lynchburg, and Nashville. Thank you so very much, partners, for making this a resounding success!
Like last year, the department will participate in the annual Midwest Band Clinic, held in Chicago, to help promote our partners and venues to the student band and youth performance market. We will be attending with Clarksville, Nashville, Gaylord Attractions, and Graceland.
January is just around the corner, which brings ABA Marketplace in Charlotte and NTA/Travel Exchange in Orlando. Tennessee is hosting dinners for each event on the dine-around nights. If you are interested in participating in those dinner events, please be sure to return the dinner participation forms as soon as possible. If you have any questions, contact Bennjin at Bennjin.Lao@tn.gov.
New Recycling Program Implemented at Welcome Centers across Tennessee
Recycling containers at the I-75 Chattanooga Welcome Center Tourist Development, TDEC and TDOT recently announced the implementation of the Welcome Center Recycling Program. Recycling receptacles were installed at Tennessee Welcome Centers across the state just in time for America Recycles Day.
“… Millions of Americans have pledged to increase their recycling habits at home and at work,” said Environment and Conservation Commissioner Bob Martineau. “However, recycling away from home is one challenge that all recyclers face. Along with Commissioners Schroer and Whitaker, I am pleased to announce the implementation of our Welcome Center Recycling Program at centers across Tennessee. Visitors to our state will now see receptacles with blue and green lids for recycling.”
Welcome center visitors across the state have the opportunity to recycle cans and bottles at the I-65 /Ardmore, I-81/ Bristol, I-75 /Chattanooga, I-24 /Clarksville, I-26 / Erwin, I-40 / Hartford, I-75 / Jellico, I-65 / Mitchellville, I-40 /Smith County and I-24 / Tiftonia centers.
State agencies such as TDOT, TDEC and Tourist Development will partner with Keep Tennessee Beautiful and the Tennessee Recycling Coalition, joining an impressive roster of county and city governments, non-profits and local schools on a number of projects throughout the state ranging from charitable drives to expanded recycling opportunities. These projects are designed to encourage employees, residents and visitors of the Volunteer State to both minimize waste and to recycle as often as possible.
Tennessee Travel Barometer Report
Source: D.K. Shifflet & Associates
In 2011, Tennessee continues to see record growth in visitation and in direct spending.
Tennessee Traveler Barometer Highlights
- Overall visitation continues to grow
- Boomers and GenXers are the dominant generations of visitors
- Georgia is the largest origin market
- Summer is the dominant travel season
- One adult, couple and children present travel parties are most dominant
- Tennessee hosted visitors an average of 2.1 nights (including day trips)
- Daily per person spending is at $100
- Culinary/Dining, Shopping, Visiting Friends/Relatives, Touring/Sightseeing, Historic Sites, and National/State Parks are some of the most popular activities
Where do Tennessee visitors come from?
- More than 72.2% of all visitors come from 8 states (Tennessee, Georgia, Kentucky, Alabama, Mississippi, North Carolina, Florida, and Ohio).
Why do travelers visit Tennessee?
- Travelers to Tennessee primarily come to Visit Friends/Relatives, Getaway Weekends, Overnight Leisure Vacations, Other Personal and Transient Business.
Where do Tennessee visitors stay?
- Most of Tennessee travel parties are accounted for by those staying in paid accommodation 67% (hotels/motels/rentals). Tennessee continues to host a higher share of visitors staying in paid accommodation than that of the average U.S. destination.
- Among those who stay in paid accommodations, mid-level are the most preferred accommodations followed by an equal share of economy and high-end segments.
When do Tennessee visitors travel?
- Slightly different than the average U.S. destination, Tennessee attracts the majority of travelers during the Summer and Winter seasons. The 2011 Winter travel season in Tennessee showed a strong increase over 2010.
- Visitors stayed approximately 2.09 nights (including day trips) which is higher than the U.S. average.
What do Tennessee visitors do?
The activities people engage in while visiting Tennessee are similar regardless of their trip purpose.
The top 15 activities for the Tennessee visitor are:
- Culinary/Dining Experiences
- Visit Friends/Relatives
- Visit Historic Sites
- Parks (National/State)
- National/State Parks
- Museum/Art Exhibit
- Theme/Water/Amusement Parks
- Holiday Celebration (4th of July, etc.)
- Medical/Health/Doctor Visit
Tennessee visitors participate at rates higher than the average U.S. destination in the following activities:
- Winery/Distillery/Brewery Tour
- Historic Sites
- Theme/Amusement Parks
- Parks (US/State)
- Real Estate
Visitors who engage in activities are more valuable than those who do not. Regardless of the activity they participate in on their trip, they represent a higher level of spending than they do visitation.
How do Tennessee visitors rate the State?
- Tennessee has consistently received the excellent (8-10) ratings for overall satisfaction (8.4) and overall value (8.3) with the State. Respondents are asked to rate their overall satisfaction with the destinations they visit and on the overall value-for-the-money the destination provides. Ratings are on a 10-point scale, where 1 is low or ‘poor’ and 10 is high or ‘excellent’.
Get Ready for 2013! by Dave Jones
Is there ever a slow month in tourism? Well, if you have the words “Marketing” or “PR” in your job title, the answer is probably “No!” The tourism partners we polled see December as the “gateway” into a successful new year.
Analyze: “This is the time I finalize my 2013 PR plan,” says Candace Davis, public relations and marketing manager for the Chattanooga CVB. She, along with others, is analyzing what worked and what needs to be tweaked. This includes specific seasonal or themed promotions as well as markets to target in the future.
“Part of the analysis formula includes one-on-one visits and roundtable discussions with hotel and restaurant owners,” says Adele Sensing, director of tourism & membership services, of the Jefferson City Chamber of Commerce. “We value their feedback from participation in previous events and sponsorships and, in turn, discover new ideas that will increase “heads in beds in the future.”
Update and Revise: “December is the perfect month to update those contact lists of media, travel writers and stakeholders, “according Kim Davis, senior director of marketing and communications at Visit Knoxville (Knoxville Convention & Visitors Bureau). “And don’t forget elected officials. There can be numerous changes, especially after a very active political year.” Kim also looks for improvements that might be needed on local maps and brochures.
And don’t forget to update your media kits and press releases. If you are new to this PR thing, now is the time to go ahead and produce your basic releases for your business or attraction. You never know when some news event might be related to what you do and you can ride with a favorable story that has “legs.”
Plan and Create: This goes without saying. Everyone we spoke with is putting the finishing touches on their marketing and PR plans. Kim is planning next year’s media blitz as well as setting dates with local hoteliers for upcoming group FAMS and media tours. If you have editorial calendars from your key publications, she says this is a good time to look at them and prepare a time-line of when to begin the pitches. Candace is looking at her time-lines for those seasonal promotions as well.
Adele uses this time to work on the “creative” for next year, including a new web-site.
Breathe: Anne Hornyak, Senior Social Media Strategist for Sparkloft Media added this tip on Facebook’s Tourism Geeks page. After all, December is a time to pull back from the “grind” and refresh those relationships with family and friends. Enjoy the season to celebrate.
Scott King and Amanda Marr from the Sevierville Chamber of Commerce accept the STS Festival of the Year Shining Example Award for the Bloomin’ Barbeque & Bluegrass festival.