Want to help amplify the campaign efforts using your owned channels? We’ve put together some how-to’s and simple guidelines to keep things consistent. Check ‘em out below.
Here you’ll find everything you need to help promote the campaign. Check back often as this list will continue to grow.
The Soundtrack of America. Made in Tennessee. 2015-2016 Brand Book
We’ve developed a style guide to help ensure consistency in all campaign messaging. You’ll find colors, copy guidance and logo guidelines.
The Soundtrack of America. Made in Tennessee. Logo
Here you’ll find a package of logos in a variety of formats. Not what you’re looking for? Let us know.
So, what does Made in Tennessee mean anyway?
It’s about capturing the moments, the memories, the people, the places and things that are uniquely, authentically Tennessee.
The Voice of Tennessee Is...
Use these Youtube links to embed on your sites or incorporate into tweets and Facebook posts.
It’s a connection. A reunion. That can only be Made in Tennessee.
Experience a moment of complete awe that can only be Made in Tennessee.
You can’t download it. You can only experience it. The Soundtrack of America. Made in Tennessee.
It’s a feeling, a connection. That can only be Made in Tennessee.
Linking and Tagging
When sharing content about Tennessee and its experiences, tag TN Vacation in content on the relevant social platform listed below:
Using the #madeintn hashtag
#madeintn should be used across all social platforms to increase visibility and intrigue, specifically around the family fun, beauty, music and experiences that Tennessee has to offer.
Content best practices
- Tweets shorter than 100 characters get a 17% higher engagement rate
- Tweets with hashtags get 2X more engagement than those without
- Tweets that use more than two hashtags show a drop in engagement
- Photos and video can make content twice as engaging
- Posts with 80 characters or less get 66% higher engagement
- Posts accompanied by photos generate more engagement
- Photos drive 26% more engagement than videos
- Hashtags drive engagement and help with discoverability; 1-5 hashtags per post is optimal
How to use "The Soundtrack of America. Made in Tennessee."
"The Soundtrack of America." and "Made in Tennessee." will remain together in the logo. The two should never be used separately in logo form. When space and size allows, the logo should also incorporate the URL, tnvacation.com, along the bottom of the design.
In phrasing and when used in copy, “Made in Tennessee." may stand alone when referring to the things that are uniquely created in Tennessee. “The Soundtrack of America.” may be used when referring to such things as the sounds of nature, experiences, and the music of Tennessee, but it should not be used without “Made in Tennessee.”
I love visiting Tennessee to shop for all of the "Made in Tennessee." products.
The roar of the engines at the Bristol Motor Speedway is "The Soundtrack of America. Made in Tennessee."
The Retire Tennessee Logo
Here you’ll find a package of Retire Tennessee logos in a variety of formats.
For any questions, please contact Carrie Roberson at Carrie.Roberson@tn.gov or 615-741-9027.