What does a twenty-three year-old do with a BA in History and no real life plan?
He opens a chocolate store!
In 1995 I had worked for a chocolate company in Florida off and on for approximately six years so I was ready to take on the world. My father Jim and I opened a 1,000 square foot store called Bradley's Chocolate in Knoxville, TN. Yes I know, really original.
We featured delicious, handmade chocolates that very few people seemed to want. After struggling for a for years we moved to a new location where I doubled the size of the store and more importantly met my future Bride, Joy, who not only changed my life but also Bradley's in a major way.
Joy worked for a large gift store that happened to be next door to our new location. I always tell people she only paid for something one time and wooed her with lots of free chocolate. She started adding her special touch to Bradley's, adding much-needed changes and finding great gift items that people really loved. Joy added so many things that at the end of 2012 we moved across the street and once again doubled the size of our store.
To add to the excitement we also purchased a local candy manufacturer, now called the Knoxville Chocolate Company, which has allowed us to expand our candy line and enter into wholesaling our delicious confections.
To sum it all up, more than 20 years in business, married to the wonderful Joy, plus three beautiful kids, Gracie, Ben, and Ella, who you'll probably see running around the store looking pretty cute if I do say so myself. We are so thankful for all the support we've received and the relationships built over the last two decades years.
Even though the page is called "About Us" it's really about you, too. Without you there wouldn't be a Bradley's, so from the bottom of my heart, I say THANK YOU!
All the Best,