State of Tennessee Website Privacy Statement

Last Modified: 5/1/2018

This privacy policy describes the treatment of information provided or collected on the sites where this privacy policy is posted.

TYPES OF INFORMATION WE COLLECT

The Tennessee Department of Tourist Development (referred to as “TDTD” or “we”) collects two basic types of information – personal information and anonymous information. We may use personal and anonymous information to create a third type of information, aggregate information. We collect the following categories of information:

  • Transaction information, through a third party Vendor, you provide when you request information or purchase a product or service from us, whether on our sites, including your postal address, telephone number and payment information.
  • Information you provide on public forum on our sites.
  • Information sent either one-to-one or within a limited group using a chat, post or similar functionality, on one of our sites or social media profiles.
  • Location information when you visit our sites, including information either provided by mobile device interacting with one of our sites or associated with your Internet Protocol (IP) address.
  • Usage, viewing and technical data, including your device identifier or IP address, when you visit our sites or open emails we send.

HOW WE COLLECT YOUR INFORMATION

1. Online tracking and advertising. We and certain service providers operating on our behalf collect information about your activity, or activity on devices associated with you, on our sites using tracking technologies such as cookies, Flash cookies and Web beacons. This tracking data is used for many purposes including:

  • Provide useful features to simplify your experience when you return to our sites, for example, remembering locations of interest within the My Trip function.
  • Deliver relevant content based on your preferences, usage patterns and location.
  • Monitor and evaluate the use and operation of our sites.
  • Analyze traffic on our sites.

2. Log Files. Like most standard website servers, we use log files. This includes IP addresses, browser type, internet service provider (ISP), referring/exit pages, platform type, date/time stamp, and number of clicks to analyze trends, administer the site, track user movement in the aggregate, and gather broad demographic information for aggregate use. IP addresses, etc. are not linked to personally identifiable information. We use tracking utility provided by our webhost (Acquia) to analyze log files.

3. Surveys, Contests & Promotions. Occasionally our site requests information from users via surveys, sweepstakes or promotions. Participation in these surveys, sweepstakes or promotions is completely voluntary and the user has a choice whether or not to disclose this information. The requested information typically includes contact information (such as name and email address) and demographic information (such as zip code). Survey information will be used for purposes of monitoring or improving the use and satisfaction of this site. Contact information will be used to notify winners and award prizes. Users’ personally identifiable information is not shared with third parties unless we give prior notice and choice. Though we may use an intermediary to conduct these surveys, sweepstakes or promotions, they may not use our users’ personally identifiable information for any secondary purposes.

SHARING YOUR INFORMATION WITH OTHER COMPANIES

We will not share your personal information outside the Tennessee Department of Tourist Development, except in limited circumstances, including:

  • When you allow us to share your personal information with another company, such as:
    • Electing to share your personal information with carefully selected companies so that they can send you offers and promotions about their products and services.
    • Directing us to share your personal information with third-party sites or platforms, such as social networking sites.
  • When companies perform services on our behalf, like customer service.
  • When you choose to participate in a sweepstakes, contest or promotion, you may be asked to provide your information to another company as detailed within the Official Rules or as needed by participating vendors.

CHILDREN’S PRIVACY

We do not knowingly collect or solicit personal information from children under 13.

YOUR CONTROLS AND CHOICES

We provide you the ability to exercise certain controls and choices regarding our collection, use and sharing of your information. In accordance with local law, your controls and choices may include:

  • You may correct, update and delete your information.
  • TDTD will use email addresses and other personally identifiable information to contact visitors who communicate with us. For example, we email visitors who provide us with their email addresses for specific purposes, such as receiving our email newsletters. After gathering any user information, TDTD offers users the opportunity to remove their information from our database and they will not receive further communication unless they later renew their communication request.

DATA SECURITY, INTEGRITY AND RETENTION

The security, integrity and confidentiality of your information are extremely important to us. We implemented technical, administrative and physical security measures that are designed to protect personal information from unauthorized access, disclosure, use and modification. From time-to-time, we review our security procedures to consider appropriate new technology and methods. Please be aware though that, despite our best efforts, no security measures are perfect or impenetrable. We will retain your personal information for the length of time needed to fulfill the purposes outlines in this privacy policy unless a longer retention period is required or permitted by law.

LINKS

This website contains links to other sites. Please be aware that we, TDTD, are not responsible for the privacy practices of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of each and every website that collects personally identifiable information. This privacy statement applies solely to information collected by this site.

CHANGES TO THIS PRIVACY POLICY

From time to time, we may change this privacy policy to accommodate new technologies, industry practices, regulatory requirements or for other purposes. We will provide notice to you if these changes are material and, where required by law, we will obtain your consent.

COMMENTS AND QUESTIONS

If you have a comment or question about this privacy policy, please contact privacy@tnvacation.com, which will serve as the data controller. Our sites and applications may contain links to other sites not owned or controlled by us and we are not responsible for the privacy practices of those sites. We encourage you to be aware when you leave our sites or applications and to read the privacy policies of other sites that may collect your personal information.