Memphis

Bass Pro

Shopping

More than a store, it’s an adventure for the whole family. Stay in a treehouse cabin, explore alligator swamps, and marvel at a giant fish tank at this Memphis landmark.

Bass Pro Bowling

We created a smart wearable to track kid’s

LAUGHTER + EXCITEMENT

SELECT AN AGE RANGE to explore the laugh tracker results:

All Kids
at Bass Pro experienced:
Laughter 4 - Excitement 4

tons of
laughter

tons of
excitement

75
Avg. Laughs Per Hour
95.3
Avg. Moments of
Excitement Per Hour
Kids 2-4:
at Bass Pro experienced:
Laughter 4 - Excitement 4

tons of
laughter

tons of
excitement

86
Avg. Laughs Per Hour
121
Avg. Moments of
Excitement Per Hour
Kids 5-7:
at Bass Pro experienced:
Laughter 2 - Excitement 4

a little
laughter

tons of
excitement

57
Avg. Laughs Per Hour
85
Avg. Moments of
Excitement Per Hour
Kids 8-10:
at Bass Pro experienced:
Laughter 3 - Excitement 4

lots of
laughter

tons of
excitement

75
Avg. Laughs Per Hour
75
Avg. Moments of
Excitement Per Hour
What the kids are saying:

YOU CAN PUT ON CAMOUFLAUGE AND BECOME INVISIBLE.

Bennett
age 9

YOU CAN BOWL HERE!

Landon
age 8

I GOT TO USE THE NET TO CATCH A FROG! IT MADE A FUNNY NOISE.

Warren
age 4

THE GRIZZLY LOOKS LIKE DADDY WHEN HE'S HUNGRY!

Freddie
age 4

DO FISH GO TO THE BATHROOM?

Mia
age 3

I LOVED THE FISH SO MUCH I WISH THEY LET ME FEED THEM!

Olivia
age 5

I WISH THEY HAD EVEN BIGGER FISHES.

Liam
age 9

THE FUDGE WAS SO GOOD! I WISH THEY HAD POPCORN, TOO.

Mateo
age 10

I LIKED THE ALLIGATORS! ONE OF THEM LOOKED AT ME!

Chrissy
age 3
Soundtrack of Laughter
Because laughter is music to a parent's ears.
soundtrack-of-laughter
Kid Wisdom

We learned a ton from the data we collected.
Here are some nuggets you don't want to miss.

Feeding fish is better than eating them.
You can fit a lot of "whoas" in 28 stories.
Laugh to fish ratio: 2 to 1.
Bass Pro
Bass Pro

Photographic proof of fun