Learn more about Imogene + Willie.
In memory of beloved grandparents and hard-working families, Imogene + Willie opened shop in July of 2009. The converted 12th Street gas station is now a trendsetter and a design shop for some of the country's coolest denim. The brains behind Imogene + Willie are husband-and-wife team Carrie and Matt Eddmenson. To start, they created a line of handcrafted, washed jeans, made from Cone Denim. The 12 Street headquarters, named for Carrie's maternal grandparents, doubles as the retail outpost, as well as the design and tooling studio. Additionally, Imogene + Willie offers one-of-a-kind jeans. made to order for perfect fit, detailed in-house. You can also purchase Imogene + Willie online. . You know you've arrived at Imogene + Willie when you see the red plus sign logo on the building exterior.