WE'RE KEEPING IT REAL
MORE THAN A MARK
In addition to being a promise to never use generative AI photography, each mark includes content credentials and secure metadata that show you who, when, and what camera captured the picture. Not only verifying its origins but connecting you to the real Tennessee destination behind it.
THE PROOF IT'S REAL
WHAT WE MEAN BY REAL
As part of an ongoing effort, we’re analyzing new and existing photography to confirm each was captured by a real person and showcases genuine Tennessee scenery. Some retouching can still be a part of a certified photo, but only when it helps it better reflect what was already there.
WHAT WE WON’T USE
Any AI-generated alteration that creates, adds or changes reality.
Generative Fill: Using AI to add elements that were not there, such as adding a deer to a meadow or fall foliage to a summer photo.
Structural Alterations: Moving mountains, removing permanent buildings or altering the geography of a state park.
AI Style Transfer: Using filters that turn real photos into digital paintings, stylized renders or unrealistic pictures.
WHAT WE WILL USE
Basic photo retouching that doesn’t change the truth of the scene.
Color Correction & Contrast: Adjusting exposure, color or contrast to better match what the human eye saw.
Global Adjustments: Sharpening, cropping or converting a photo to black and white.
Basic Cleanup: Removing small distractions, such as sensor dust spots or a temporary piece of litter on the ground.
Stylized Art: Using real photos to create design elements and illustrative pictures.
