KELSEA BALLERINI KNOXVILLE PROMOTION – OFFICIAL RULES

NO PURCHASE OR PAYMENT NECESSARY. INTERNET ACCESS IS REQUIRED TO ENTER. MUST BE OVER 18 YEARS OLD AT TIME OF ENTRY.

1. Eligibility: The Tennessee Department of Tourist Development “Kelsea Ballerini Knoxville Promotion” (“Sweepstakes”) is open only to legal residents of the contiguous United States and the District of Columbia (“D.C.”) who have attained the age of eighteen (18) years old on the date of Sweepstakes entry. Guest of winner must be at least thirteen (13) years old. If Guest is between the ages of thirteen (13) and eighteen (18) years old they must be accompanied by a parent or guardian who secured tickets. Employees, officers and directors of the Tennessee Department of Tourist Development and VML, Inc. (together, the “Sponsors”), FlyteVu, WIVK, WCYQ and their respective affiliates, subsidiaries, divisions, parent and related companies, suppliers, printers and advertising, sales promotion and judging agencies, webmasters/suppliers, and their respective immediate family members (spouse, parents, legal guardians, siblings, children, stepchildren) or household members (whether or not related) are not eligible to participate (collectively, the “Sweepstakes Entities”). By entering you agree to these Official Rules. The Sweepstakes is void outside the contiguous United States/D.C. and where otherwise prohibited.

2. Sweepstakes Period: Promotion begins October 23, 2017 at 12:00 PM ET and ends October 27, 2017 at 12:00:00 PM ET (“Sweepstakes Entry Period”). During the Sweepstakes Entry Period there will be five (5) opportunities to win in each of the two (2) participating markets (ten (10) opportunities total), as set out in Section 3. Administrator's computer will be the official time keeping device for the Sweepstakes.

3. How to Enter: During the Sweepstakes Period, entrants will have five (5) opportunities to win through the following markets, with ten (10) total opportunities: a. WIVK (Knoxville). The station will choose call-in contestants to participate in “Sudden Death Kelsea-oke”, with each lined up contestant being asked to sing up to three (3) songs, as the lyrics are correctly guessed, the contestant will move onto the next of the three (3) rounds. One (1) winner will be randomly selected from the successful contestants. For the remaining four (4) opportunities, the station will request contestants at the number provided of which then contestants will be selected at random from those able to successfully call in. b. WCYQ (Knoxville). The station, throughout the sweepstakes period, will request callers to call the station on the number provided during the broadcast. Contestants will then be selected at random from those able to successfully call in. If entering via a mobile phone or other web-enabled device and using your wireless carrier’s network, standard data charges from your wireless carrier may apply. All entries/materials submitted in connection with the Sweepstakes will become the property of Sponsors and will not be returned.

4. Prize Drawing and Notification: Each of the two (2) above mentioned radio stations will conduct a random drawing from all eligible entries received during the Sweepstakes Entry Period to elect five (5) prize winners (the “Potential Winner”) from each market. The drawings will be secured before October 27, 2017 at 12:00 PM ET by the Tennessee Department of Tourist Development or a party acting on its behalf, whose decisions are final and binding in all matters relating to this Sweepstakes. If the same Potential Winner is selected in the above markets, the market that selected second will select another Potential Winner. A Potential Winner may not win more than one (1) prize. The Potential Winner will be notified by email and/or phone on or about one (1) day following the drawing period set out above and must respond to the notification within one (1) day from the notification being sent or be subject to disqualification and another Potential Winner will be selected from the remaining eligible entries received during the Entry Period, if time permits. A prize notification being returned as undeliverable will result in disqualification of such entry. Odds of winning will depend upon the number of eligible entries received.

5. Ten (10) Prizes: Each of the ten (10) prize winners will receive two (2) tickets to attend the Kelsea Ballerini Knoxville Homecoming show held at Central High School in Knoxville, TN and meet and greet for two (2) with Kelsea Ballerini. No substitutions allowed except by Sponsor at its sole discretion for a prize of comparable value. Approximate retail value (“ARV”): $50.00. Guest has no independent right or claim to any prize. By participating and accepting a prize, winner represents that he/she understands that travel, whether by plane, automobile, or other conveyance, or by foot, and in the air, contains some inherent element of risk of accident, illness, injury, loss or death, which may be caused by negligence, forces of nature, or other agencies, known or unknown. By accepting a prize, winner acknowledges their participation in the prize is voluntary, acknowledges that there are natural factors and occurrences which may impact on or affect the safety of the activities they are participating in and they assume the risk of such factors and occurrences and agree that the Released Parties will not be in any way responsible for any resulting injury and/or death. Winner and his/her guest represent that they recognize that such risks may be present at any time before, during and after the prize trip. Prizes are not assignable or transferable although Sponsors reserve the right to substitute a prize of equal or greater value due to unavailability. All other expenses not specifically mentioned herein, including but not limited to travel, tips, gratuities, incidentals, room service, laundry service; local and long distance telephone calls, and service charges, required transportation, any necessary lodging other than that which is offered as part of a prize, all meals and beverages, and any other miscellaneous expenses not specifically mentioned above, are the sole responsibility of the winner. In addition, the winner is solely responsible for all federal, state, and local taxes as well as other fees associated with receipt of a prize, regardless of whether a prize is used in whole or in part.

6. Verification(s): Once a Potential Winner has responded to the email message or phone with the required information, Potential Winner will be sent, via email, an Affidavit of Eligibility and Liability Release (including, where permitted, a Publicity Release) (the “Affidavit”), which they must execute and return prior to the concert. Guest of winner must also execute and return a Liability/Publicity Release within the time period stated. By accepting a prize, winners grant Sponsors and Sponsors’ agents, the right to use their names and likenesses in advertising, publicity and promotion without further compensation or permission, except where prohibited by law.

7. Governing Law/Jurisdiction: The Sweepstakes and these Official Rules are governed by and shall be construed in accordance with the laws of the State of Tennessee and the United States of America. Except where prohibited, as a condition of participating in this Sweepstakes, each Participant agrees that any and all disputes, claims and causes of action arising out of or connected with this Sweepstakes, the Prizes awarded, or the determination of the Official Winner shall be resolved individually, without resort to any form of class action. Participant further agrees that in any cause of action, the Sponsors’ entire liability will be limited to the cost of entering and participating in the Sweepstakes, and in no event shall the Sweepstakes Sponsors be liable for attorneys' fees and/or experts' fees and costs. Participant waives the right to claim any damages whatsoever, including, but not limited to, punitive, consequential, direct, or indirect damages and Participant further waives all rights to have damages multiplied or increased.

8. Limitation of Liability: By participating in the Sweepstakes, each entrant agrees to release and waive any and all claims of liability against the Sweepstakes Entities and any applicable third party fulfillment service and each of their respective employees and agents (collectively, the “Released Parties”). The Released Parties are not responsible for: Any incorrect or inaccurate entry information, theft, tampering, destruction, or unauthorized access to, or alteration of entries; printing or other errors; and/or, any entries which are late, lost, delayed, incomplete, misdirected, stolen, mutilated, illegible, received with postage due or any combination thereof. Sponsors reserve the right to modify, suspend or terminate the Sweepstakes at any time that it may become necessary as a result of circumstances beyond the Sponsors’ control. In the event prizes are to be awarded when the Sweepstakes deadline date has lapsed, Potential Winner will be selected from all eligible entries received as of the deadline date/time designated as the last day to enter the Sweepstakes.

9. Release of Liability: By participating, winner, winner’s guest and entrants agree to release, discharge, indemnify and hold harmless the Released Parties from and against any claims made by a winner, a winner’s guest, entrants or any other third parties related in any way to the operation of this Sweepstakes as well as any other claims, damages or liability due to any injuries, damages or losses (whether alleged, threatened, or actual) to any person (including death) or property of any kind resulting in whole or in part, directly or indirectly, from acceptance, possession, misuse or use of any prize or participation in the Sweepstakes and/or any Sweepstakes-related activity.

10. WITHOUT LIMITING THE FOREGOING, THE SWEEPSTAKES, ALL PRIZES, AND ALL MATERIALS PROVIDED ON OR THROUGH THE SWEEPSTAKES SITE ARE PROVIDED "AS IS" WITHOUT WARRANTY OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING, WITHOUT LIMITATION, THE IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT. SOME JURISDICTIONS MAY NOT ALLOW LIMITATIONS OR EXCLUSION OF LIABILITY FOR INCIDENTAL OR CONSEQUENTIAL DAMAGES OR EXCLUSION OF IMPLIED WARRANTIES, SO SOME OF THE ABOVE LIMITATIONS OR EXCLUSIONS MAY NOT APPLY TO YOU. CHECK YOUR LOCAL LAWS FOR ANY RESTRICTIONS OR LIMITATIONS REGARDING THESE LIMITATIONS OR EXCLUSIONS.

11. Conditions of Entry: Entry materials that have been tampered with or altered are void. If, in the Administrator’s or Sponsor’s opinion, there is any suspected or actual evidence of electronic or non-electronic tampering with any portion of the Promotion, or if computer virus, bugs, unauthorized intervention, fraud, or technical difficulties or failures compromise or corrupt or affect the administration, integrity, security, fairness, or proper conduct of the Promotion, the judges reserve the right at their sole discretion to disqualify any individual who tampers with the entry process and void any entries submitted fraudulently, to modify or suspend the Promotion, or to terminate the Promotion and conduct a random drawing to award the prize using all eligible, non-suspect entries received as of the termination date. Should the Promotion be terminated prior to the stated expiration date, notice will be posted on the Website. In the event of a dispute as to the identity of the winner based on an e-mail address, the winning entry will be declared made by the authorized account holder of the e-mail address submitted at time of entry.

CAUTION: ANY ATTEMPT BY YOU TO DELIBERATELY DAMAGE THE WEBSITE OR UNDERMINE THE LEGITIMATE OPERATION OF THE PROMOTION MAY BE IN VIOLATION OF CRIMINAL AND CIVIL LAWS AND SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR RESERVES THE RIGHT TO SEEK REMEDIES AND DAMAGES (INCLUDING ATTORNEY’S FEES) FROM YOU TO THE FULLEST EXTENT OF THE LAW, INCLUDING CRIMINAL PROSECUTION.

12. Winner’s Names: For the winner’s name (available after winner has been verified), send a self-addressed, stamped, business size (#10) envelope by November 30, 2017 to: Flytvu, 11 Music Circle South Nashville, Tennessee 37203 ATTN: Kelsea Ballerini Knoxville Promotion, 312 Rosa L. Parks Avenue, 13th Floor, Nashville, Tennessee 37243-1102.

13. Sponsors: VML, Inc., 250 NW Richards Road, Kansas City, Missouri 64116 and Department of Tourist Development, William Snodgrass/Tennessee Tower, 312 Rosa L. Parks Avenue, 13th Floor, Nashville, Tennessee 37243-1102. 14. Administrator: Flytvu, 11 Music Circle South, Nashville, Tennessee 37203.

THIS SWEEPSTAKES IS VOID OUTSIDE THE CONTIGUOUS UNITED STATES OF AMERICA AND WHERE PROHIBITED OR RESTRICTED BY LAW