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The great outdoors. The scenery that looks like a postcard and feels like a playground. The kind that makes you feel part of something larger than yourself. Where every adventure, and every turn dare you to come back for more.

The Holcomb family on a road trip in Tennessee
The Holcomb family on a road trip in Tennessee
For the love of the family road trip

In their web series, singer-songwriters Drew and Ellie Holcomb load up for an epic 1600-mile road trip through Tennessee. They’re exploring the state they grew up in with their kids, finding inspiration together, and even writing some songs along the way — all while traveling safe.

Beauty Image

The landscape of Tennessee is filled with vivid greens, fiery reds, warming oranges, and bright yellows. But we realize not everyone can fully experience its beauty, so we've installed the first-ever scenic viewers outfitted with color-deficiency technology in some of the most beautiful lookouts across the state

Explore the locations
Historic Johnsonville State Park in New Johnsonville TN

Explore the outdoors

Whether you’re into fishing, hiking, biking, or just taking in a beautiful view—Tennessee has an activity for you. 

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A Colorblind viewfinder at Ober Gatlinburg in Gatlinburg, Tennessee

Tennessee Colors For The First Time

We realize not everyone is able to fully experience the beauty of Tennessee. This year, we want to help change that.

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Camping at Birdsong Resort in Camden TN

Camp under the stars

Pitch a tent (or park an RV) and take a snooze under the Tennessee moonlight.

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