Southwest

Originally hailing from Knoxville, Tennessee, The Black Cadillacs are an up-and-coming force in the music world. As they were wrapping up their self-titled EP, they were looking for inspiration on one final track. Holding their ear up to the cultural melody of Memphis, they found exactly what they were searching for.

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  • Stop 1 of 10

    Ardent Studios

    Originally founded in a family garage, Ardent Studios is now one of the most decorated recording studios in the world. Laying claim to more than 70 gold and platinum albums and singles, this studio has recorded the likes of Led Zeppelin, The White Stripes and plenty more.

  • Stop 2 of 10

    Beale Street

    This famous strip played host to the birth of blues, the civil rights movement, rock ’n’ roll and some of the best barbecue in the country. It’s also where music greats such as B.B. King and Isaac Hayes showcased their talents. This three-block span is lined with nightclubs, specialty shops, galleries and restaurants.

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  • Stop 3 of 10

    Goner Records

    Part record store, part independent music label. Located on the corner of Young Avenue, Goner Records boasts an impressive collection of LPs, CDs, 45s and 78s. While you’re there, don’t miss the 25-cent trip through the Elvis Impersonator Shrine.

  • Stop 4 of 10

    Graceland

    Walk in the footsteps of the King to see how he lived, relaxed and spent time with his friends and family. Crowned a National Historic Landmark and listed on the National Register of Historic Places, Graceland is the ultimate pilgrimage for any Elvis fan and a must-see in Memphis.

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  • Stop 5 of 10

    Gus’s World Famous Fried Chicken

    Everything may taste like chicken, but nothing in the world can compare to Gus’s Fried Chicken. Known for its one-of-a-kind spice, this Memphis institution has the style and attitude of an old-school blues-infused Southern eatery.

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  • Stop 6 of 10

    James Lee House

    Once home to the Memphis College of Art, this historic house is now a landmark bed and breakfast. Having undergone a multiyear restoration that preserved as many of its original details as possible, the James Lee House has an undeniable charm that will remind you of days gone by.

  • Stop 7 of 10

    Mississippi River

    It’s no coincidence one of the world’s most biologically diverse rivers also helped shape the diverse music genres of blues and rock ’n’ roll. To take in the Mississippi’s historical influence on the city, visit the Mud Island Riverwalk and Mississippi River Museum in downtown Memphis.

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  • Stop 8 of 10

    St. Blues Guitar

    Sometimes doing things the old way is the best way. And nothing could be truer at St. Blues Guitar, where every guitar is designed and handmade in its downtown Memphis workshop. Book a tour to relive the unique history of this guitar institution.

  • Stop 9 of 10

    Stax Records

    It began as a tiny record store, and is now one of the most important recording studios in the world, helping launch the careers of soul music legends like Booker T. and Otis Redding. Located in the heart of Soulsville USA, it’s the world’s first and only soul music museum.

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  • Stop 10 of 10

    Sun Studio

    Where Elvis recorded his first single, and Johnny Cash, Jerry Lee Lewis and Carl Perkins achieved legendary status. Considered by many to be the most famous recording studio in the world, Sun Studio is where rock ’n’ roll was born and raised.

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  • Ardent
    Studio
  • Beale
    Street
  • Goner
    Records
  • Graceland
  • Gus's Fried
    Chicken
  • James Lee
    House
  • Mississippi
    River
  • St. Blues
    Guitar
  • Stax
  • Sun
    Studio